What the hell is Jeff Barson doing?

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This is the blog of Jeff Barson. I'm currently running HireVue Labs, former Director at Sendside, founder of Surface Medical, Nimble, Medspa MD, Freelance MD, Frontdesk, Uncommon, and Wild Blue... angel investor and startup advisor. Oh, and I'm a artist. More >>

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    "Everyone wants to kill the king. But the prince, he just sails along telling all the ladies, 'One day I'm gonna be king.'" ~
    Vince Chase, Entourage

    Entries in customer retention (4)

    Thursday
    Nov052009

    Sendside Packages: Sales Accleration + Sales Automation

    We've just finished the Package below that showcases sales acceleration, sales automation, strategic marketing, and customer retention.

     

    View this Package.

    When you click the link above a new window will open... a Sendside Package.

    You'll immediately notice that it's unlike email. It's much more like a web site.

    In fact, anything that you can display through a browser can now be sent a a communication that can be controled.

    Sendside Packages

    Packages presents an entirely new way to respond to new leads and follow up with interested prospects. Rather than sending boring, uneventful emails that don’t offer any insights into prospect interest or delivery status, Packages allow organizations to send pre-bundled content that’s branded, personalized and interactive. Packages take sales collateral to a whole new level.

    Friday
    Oct092009

    Jazz Bet on Sendside Sales Acceleration

    The Utah Jazz is the first NBA team to begin using Sendside for sales acceleration. Of course, they're not the only ones. We have a growing number of clients who are using Sendside of sales automation, strategic marketing and customer retention.

    In addition to being an NBA franchise, the Jazz sales team have a lot of sales to make... an NBA team, a stadium, a race track, movie theaters, concerts and events... that's a lot of inventory to move and speeding up the sales cycle is the way to do it.

    Sendside gives the sales reps, sales management and marketing, the ability to craft their messages and be notified when they're opened. For high-value sales prospects that gives you an amazing ability to follow up while your content is fresh in a prospects mind and they're thinking about you.

    For my part I love having the Jazz on Sendside. In fact, I have a personal side bet with the Jazz management. If the Jazz sales team is able to meet a revenue goal that's directly attributable to Sendside (completely at the discretion of the Jazz managment), we'll get four corporate season tickets.

    We're pretty sure that using Sendside the Jazz can beat that goal pretty easily so I'm looking forward to watching a lot of Jazz games from court-side next season.

    Sunday
    Oct042009

    Sendside: Sales Acceleration Experience

    Sendside's customer and member base is growing steadily, which makes us all happy around the campfire. And the largest increas in new clients is coming in from orgaizations looking to use Sendsides SaaS in four areas: sales acceleration, sales automation, strategic marketing and customer retention.

    Since one of my primary responsibililties is creating and improving Sendside's user experiece, I'm constantly rethinking our members experience with the product. With so many sales forcees coming onboard, it put me in mind of something that Seth Godin posted about Google and their push to make the user experience better. 

    From Seth Godin:

    Sergey Brin, co-founder of Google,

    "We knew that Google was going to get better every single day as we worked on it, and we knew that sooner or later, everyone was going to try it. So our feeling was that the later you tried it, the better it was for us because we'd made a better impression with better technology. So we were never in a big hurry to get you to use it today. Tomorrow would be better."

    ...As a result of Google's decision, they made counter-intuitive decisions. No ads, for example. No clutter. No popups, no tricky interpretations of privacy policies. Instead, every decision was, "If this is going to be the one and only choice, the best search engine in the world, what should we do?" The feeling was, if they built that, the money would take care of itself. And the investors who bought in were in on the game from the start.

    That quote is definately tracking with how we perceive Sendside. Everyone will try it at some point because it acutally works in exactly the ways that businesses need it to work.

    Take a look at some of our customer's sales, marketing, and retention success stories. You'll notice that the vertical markets are all different. In fact, drastically so, but the enthusiasm for what Sendside is providing is remarkably consistant. Sendside is solving real business needs around sales and customer relationships.

    As part of the user experience that sales teams are having with our sales acceleration and sales force automation we've added two new features that are about to be released; Salesforce.com integration and Sendside Mobile.

    Both of these features utilize our API set and were derived from listening to how our customers are using Sendside. I have to say that both are really cool. Sendside Mobile allows you to send Packages, Secure Messages or eSignatues from your smart phone. The Salesforce.com integration allows you to send from inside Salesforce.com and use Senside's instant reporting and analytics to see when your information is opended, and what the recipient's looking at.

    From the sender's side the experience is clean and easy. Just what you want when you're accelerating sales.

    Wednesday
    Sep302009

    Sendside Customer Success Stories.

    We've been heads-down at Sendside building. We're sure we're building value and there are a number of our customers who would agree. I've copied a couple of quotes from our site below but we're always looking for more.

    From organizations as diverse as financial services, technology, sales and marketing, media and entertainment, advertising agencies, medical, higher education and non-profit charities, Sendside provides integrated solutions you just can't get anywhere else; sales acceleration, sales automation, strategic marketing, and customer retention.

    Here are some of the nice things our customers are saying about us.


    HireVue is the worlds leading video interviewing service doing business in more than 70 countries. HireVue came to Sendside looking for way to accelerate their sales cycles and provide mind-blowing relationship marketing to their existing clients that include Google, Oracle, and Africa World Bank. Within months, Sendside increased helped increase their sales by more than 35% while cutting their sales cycle in half.
    Read the HireVue success story

     




    Contango and Western National Trust Company constitute the wealth management division of Zions Bancorporation, a public bank holding company with more than $40 billion in assets. Contango came to Sendside to provide secure, high-touch client communications and reporting to their clients. We'd like to let you know what happened but since Contango is a financial service company and can't make any claims of increased business, we can't.
    Read the Contango Capital Advisors success story

     



    Rain Nutrition uses a distributed sales network for anti-oxidents and nutrition supplements. Rain came to Sendside looking for a solution that would set them apart from a host of me-too competitors. Sendside provided.
    Read the Rain Nutrition success story

     



     
    First Western Advisors is registered Broker-Dealer (B/D) and Registered Investment Advisor (RIA) firm handling financial services from wealth management and strategic alliances. First Western came to Sendside to find a way to communicate with clients that conformed to all of their regulation and compliance needs. What they found was a comprehensive easy-to-use solution that exceeded their needs in every aspect.
    Read the First Western Advisors success story

     



     

    The CW Network is America's fifth broadcast network and a joint venture between Warner Bros. Entertainment and CBS Corporation. The SLC affiliate KUCW came to Sendside looking to provide media-rich sales materials and access instant alerts so that their sales force could follow up immediately. Within the first 60 days of using Sendside they closed deals that they had been unsuccessfully working on for the last 5 years.
    Read the KUCW success story