What the hell is Jeff Barson doing?

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This is the blog of Jeff Barson. I'm currently running HireVue Labs, former Director at Sendside, founder of Surface Medical, Nimble, Medspa MD, Freelance MD, Frontdesk, Uncommon, and Wild Blue... angel investor and startup advisor. Oh, and I'm a artist. More >>

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    Thursday
    Feb182010

    Engage. Convert. Retain.

    Sendside.net, our corporate site, has a new look that focus on four selling propositions that point out where we really shine; lead conversion, channel communications, security and compliance, and customer retention.

    To be honest, the old site was to busy, a byproduct of too many cooks in the kitchen.

    This new site is svelt, and while the top menus have some depth, the homepage has only for main points of focus.

    One of the most significant changes is that we've implemented Capture, the worlds-first and only intelligent lead response engine that allows us to perform any action when a web form is submitted; Send a Package, assign a lead to a specific rep in a CRM, trigger a email notification, just about anything else you'd want to do. And, of course, you can do them all together.

    If you've never seen an example of how inteligent lead response works, you can see it in action here.

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