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This is the blog of Jeff Barson. I'm currently running HireVue Labs, former Director at Sendside, founder of Surface Medical, Nimble, Medspa MD, Freelance MD, Frontdesk, Uncommon, and Wild Blue... angel investor and startup advisor. Oh, and I'm a artist. More >>

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    Saturday
    Dec232006

    The Art of the Sign Up Page

    Posted on DateSat, December 23, 2006 at 2:11 PM in

    backpack1_thumb1.pngTim Bednar over at Turtle Interactive has written a great post on “The Art of the Sign Up Page“ where he discusses his insights and decisions. 

    I selected these sites because I thought they were well done and were subscription based, productivity applications. Other applications I reviewed included: 30boxes, Blogger, del.icio.us, Flock, Give Meaning, Kiko, My Pick List, Titlez, CRM from Zoho, Zopa, Second Site, LinkedIn, Box.net, Vyew, and Cork'd.

    What elements make up a sign up page?

    The best place to start is to list all of the elements that compose a sign up page:

    • Logo
    • Elevator pitch
    • Description copy
    • List of key features
    • List of key benefits
    • Call to action
    • Testimonials
    • Tours
    • Examples of who is using the application
    • Screen shots
    • Life-style images
    • Link to more information (price, login, about, blog, terms, privacy)
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